Job Description :
Demonstrate expertise in media planning, multichannel marketing, CRM, digital marketing, discoverbility, metrics and analytics
Continually develop communication strategies in line with changing customer behavior
Provide and apply an industry-level view of best practice in marketing communications
Inspire, persude and influence discussions of marketing communications strategy and best practice
Able to confidently discuss overall marketing communication strategies to all stakeholders
Demonstrate high level of expertise in segmentation techniques, and customer lifecycle palnnig
Able to articulate the business objectives of all campaigns to the marcoms team to gain the maximum return on the investmen
